The True Art of a Start- is by Instinct: The entrepreneurial spirit, Stretching the funds, A woman’s perspective, Meeting of soul mates

My first steps into the Tech world in a very non-tech way. One afternoon, I got a call from these friends of mine who had started their new company-.

RockeTalk. They wanted me to give them an honest feedback. The Good, the bad, the ugly- all of it. After a bit of convincing - notice it did not take too long- I was game to start playing with this very basic phone application that they showed me which in the Founder’s words was basically ‘SMS on steroids’.

There was something about this concept- maybe it was the Founders’ enthusiasm, yes it was two of them, that made me say yes. In hind sight, I had a suspicion that they had read Guy Kawasaki’s very firm advice and exercise in his ‘The Art of The Start’ to rely on the smartness of women. Well, they hadn’t.

Their reasoning: I came from a background of working, volunteering, with Non-profits/NGOs. I was involved in event and artist management. I had a strong Arts background – Psychology and Sociology. And that I was a people’s person. Loved talking…lol.. OK so most women do.

I was rolling my eyes by now. I read between the lines –all that talk about my background was a crock! It was my ‘volunteering spirit’ that drew them to me. Great entrepreneurs that they were, they were trying to get as much help they could for-FREE or at the cost of a couple tall Mistos at their favorite Starbucks! I saw that appreciated the effort.

I was, at that point, intrigued enough by the application and decided I would devote a much disciplined hour or so everyday to play with it (after all I had my day job too) and by the end of that week, come back with feedback.

I started off, created a username and within minutes had people pinging me! I was taken aback. I was told that the application was a neat way to send voice, text and picture messages painlessly- something that the promise of MMS had miserably failed at, to my friends and my network and here I was getting pinged by random people from- Russia, all over Europe, South Africa! And how did they find me? Well they said they just searched for a female user and there I was!

I was beginning to understand the application better. I was seeing it in a totally different light- very different from what the founding ‘tech-team’ thought they had put together! In the founder’s words, ‘Of course, I had to be able to see if my other friends were online and yes, I need to be able to search for my friends.’ Unknowingly they had introduced two very powerful components to their multi-media messaging platform - presence and search.

Soon I was getting voice messages from all over the world. From places- Turkey, Egypt, India, Pakistan, Indonesia, Sri Lanka, Bangladesh, Canada. I was enjoying myself and was spending every spare minute I had, staying online constantly, talking to this mélange of people round the clock, at times waiting for some of them to get back on.

From my interaction with some of the people online, I knew I had in my hands something with great potential, something that could change the way people interacted. There was a flood of things racing through my mind. You got to remember I came from a non-profit background and had very strong views about the World, global understanding and working with people who did not necessarily know English. This was perfect! OK you’ll say I had a very naïve view of the World but I still believe this is the best tool. (More on this later) but I had run a business of my own and knew that everything needs to make money- even non-profits.

Needless to say, I could not hold back for the week to get done. I called and told them coffee was on me and that they could count me in every way! They knew the minute they saw me that they had indeed found a soul mate.

Factoid:
Man Smart. Woman Smarter (How could I resist)

Men have 6.5 times more gray matter in their brains than women do. Women have 10times more white matter. Gray matter creates processing centers in the brain, and white matter creates the connections between them. In other words, men have lots of areas for processing concrete data -- like mathematical equations -- and women have lots of connections that allow them to see and process patterns [Source: Live Science] :)